moz rank prediction success rate. Despite Google's statements that missing keyword data will stay below double digits, I'm predicting that by December of 2012, we'll be looking at a quarter of all searches coming from logged-in (and thus, keyword-anonymous) searchers. moz rank prediction success rate

 
 Despite Google's statements that missing keyword data will stay below double digits, I'm predicting that by December of 2012, we'll be looking at a quarter of all searches coming from logged-in (and thus, keyword-anonymous) searchersmoz rank prediction success rate  2

We can agree that as an SEO, we audit websites in order to identify challenges and opportunities, in order to establish an action plan to execute and achieve our goals. Moz rank. Go to Google Maps and click the “suggest an edit” button. Despite the acronym, SEO is as much about people as it is about search engines themselves. If we take a look at the amount of search traffic for “Google PageRank” let’s look at Google’s forecast and history of people searching for Google Page Rank. I have a set of keywords for which I have been consistently ranking in the top 10 for months. Compare SEO Products See which Moz SEO solution best meets your business needs. Relevance Relevance is a one of the most critical factors of SEO. Moz Pro, a service that I pay for, has shown for the past couple of months that I don't even rank in the top 50. Return on equity is forecast to be 18. The Moz Story Moz was the first & remains the most trusted SEO company. So if your engagement rate is 30, your bounce rate will be 70. Skip to content. So let's dive into that. Rather than dumping 24 maps on the page, here they are in a Slideshare that you can click through: Proximity is the New Top Local Search Ranking Factor from Darren Shaw. 1. SERP tracking and analytics for enterprise SEO experts. Recall that both of those ranking occurrences appeared mostly in the spring, not the holiday season. Converse with customers everywhere, with extra kindness. Explore our suite of premium, free SEO tools and online marketing software. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. Look to see more of the local and maps space monetized uniquely by Google both through Adwords and potentially new lead-gen models. There wasn't much difference on most of them until now so ignored some of the differences but now i see huge differences. “For” (11. Moz page authority is a rating system created by Moz. Step-by-step guides to search success from the authority on SEO. As far as we know, Google's "social" ranking signals are only generated from Google+ activity - and they are actively indexing this content! Whether it be for reputation. 2015 Ranking Factors Expert Survey. Your All-In-One Suite of SEO Tools. Uses:. B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, etc. Headspace, the meditation app, for example. I like to use this process because it keeps me honest - if I suck at predicting what will happen in a 12-month span, should you really listen… And as the desktop page experience ranking update arrives in February 2022, the impact may be seen across many more domains. com – the Google weather report. While major algorithm updates get a lot of press, Google made over 3,000 changes to search in 2018. Moz Local Raise your local SEO visibility with complete local SEO management. Discover rankings for potential keywords you might want to track, without having to commit. With a responsive web design, a link to your main site is a link to your mobile site as well. And many others that even go to combine physical goods with a strong online marketing presence. Conversion rate: 4%. Select whether you want to see rankings for the Subdomain or Exact Page you enter. The Moz ranking of particular web pages is based on the popularity of the linked pages. Moz Academy. ) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently. If the data ends up filling only the first column, go to Data >> Text to Columns. Oregon State is a good football team, sitting at 8-2 and No. Hopefully, you already have the first two, so let's make sure you have the right data. Start my free 30-day trial. The results showed that every second you can shave off your page load speed has intense conversion rate. Think of it like an invisible hand that helps determine whether your content succeeds (thumbs up) or fails (thumbs down). Page Authority (PA) - A Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics E. Learn about Moz's Custom Reports. By improving the quality of your traffic, your conversion rate and number of leads will also increase: Traffic: 200. In the two-week period following the loss, that client lost over 39K clicks. Section 4: Guest Blogging. Rank can be expressed in two different ways. Just a very few technical SEO tips. STAT SERP tracking and analytics for enterprise SEO experts. 4 percent for. Based on your goals and the obtained data, you might decide to establish a backlink from the domain. Yes, page speed is indeed important for improving SEO ranking. Moz Data Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come! 1. To the best of our knowledge, it is the first approach to predict the successful completion of projects for crowdsourcing platforms. $3. Prediction #6: Keyword (Not Provided) Will Rise to 25%+ of Web Searchers. Learn more Try Moz Pro free. 45% more page-one keywords after they were re-optimized. Step-by-step guides to search success from the authority on SEO. MozRank score depends on the number of quality links. In this example we can see this URL is ranking in the top 1-3 positions for 9. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. g. That’s a very hard question to answer with a high degree of certainty. d. Page two and three get only 5. The 2017 Local SEO Forecast: 10 Predictions According to Mozzers. Your all-in-one suite of SEO essentials. New Releases Get the scoop on the latest and greatest from Moz. Moz Academy. Core Web Vitals. See full list on sitechecker. We wrote the blog on SEO — literally. Enter the URL you’re wanting to check the rank for. Step-by-step guides to search success from the authority on SEO. •. From the top right corner of the page, you can change the date range to get the updated or the old data. I see signs everywhere that people are at a tipping point of fatigue over being “handled” by robots. Moz's Page Authority score is an excellent way to gauge a page's potential to rank on search engines. , Google's PageRank). For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Enter the keyword that you’d like to research. Moz collects data from its sources like MozRank, MozScape web index, MozTrust and numerous other factors. A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically changes to the site’s location, platform, structure, content, design, or UX. Moz Local Raise your local SEO visibility with complete local SEO management. The success rate of vaginal trial delivery is more than 75%, and the serious complications are less than 1% . Just so you know, MozRank is a predictive metric based on, and similar to PageRank. By the end of 2017, "local SEO" will represent a wide variety of organic and paid opportunities, each with their own unique costs and benefits. Future criteria checks 3/6. On July 1, 2023, Universal Analytics stopped processing data for non-360 customers. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. MozRank is SEOmoz's general, logarithmically scaled 10-point measure of global link authority or popularity. Rank is a measurement of the position of content in the SERP. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. The back end includes the web servers, their network connections, the use of CDNs, and the back-end application and database servers. Leads: 8. Indexing. 2. Numbers. 25% in August 2022. Reason #1: SEO & Guarantees Have an Abominable History. 38%) was best at earning table snippets. Tonilawre 9 days ago. Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on. Leveraging click-through rate data enables us to further understand user behavior on a search result and how it can differ depending on search intent. STAT SERP tracking and analytics for enterprise SEO experts. To get started: Enter the Keyword you’re wanting to check. How can it rate so poorly on MOZ, show so much more on majestic and rank so high on google?. 6%, and 8 cases (0. After all, pages ranking in position one get an average of 31. More than 54% of search queries are at least 3 words long (Source: Moz)Hello, We recently ran a test on Rank Tracker and got a result indicating that the page in question was in position #17. 1X. Moz Pro is an all-around SEO Tool and its cost starts from $99 a month. You can sign up, pay one dollar and then leave after 29 days. Your All-In-One Suite of SEO Tools. Link Factors. Generally, Moz updates its keyword ranking data approximately once a week. This is the case in the example above. Keep doing what you’re doing. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. Compare SEO Products See which Moz SEO. It's the engagement rate. The 2017 Local SEO Forecast: 10 Predictions According to Mozzers Miriam Ellis, February 14th. Domain Authority (DA), on the other hand, is a metric developed by Moz that is a predictor of how well websites will rank on search engines. These indicate to search engines that your page is meeting customer needs, which. have an easy to. 9. 8x more backlinks than positions #2-#10 (Source: backlinko and Ahrefs) Clearly, backlinks are closely associated with high rankings. Learn more Try Moz Pro free. Evaluation results of the proposed approach suggest that the proposed approach is accurate, and the precision, recall, and f-measure are up to 94. Compare SEO Products See which Moz SEO solution best meets your business needs. Leverage The Competition. Moz page rank authority is a score that foresees how well a webpage ranks in search engine result pages (SERP). This is a critical relevance signal! Google knows the expected conversion and engagement rates based on a variety of factors (e. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. Semrush vs. Case Studies Explore how Moz drives ROI with a proven track record of success. “What the world needs now, is love, sweet love. You can visit it right now, and it looks something like this: The first thing you'll notice (besides Roger's smiling face), is yesterday's weather. Moz Keyword Explorer offers you an easy way to filter keyword lists by questions: 2. Select the Engine (Google, Bing, Yahoo, or Google Mobile) whose ranks you want to check. YouTube CPM stands at €4. Number 16: this is the year to invest in Core Web Vitals. The best place to access the bounce rate metric in GA4 is within the Explore section of the. 4- Organic Click-Through Rate. We multiply that by a fixed value (currently, 28. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic… Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled. To get started, follow the below steps: Head to Keyword Overview within the Explore by Keyword section of Keyword Explorer. Ranking high for “xyz” may deliver huge volume of visitors, but not. Browse MOZ's product catalog and select the items you want to include in the gift box. Excluding those from my initial test, my results accurately predicted 42/42 of the 2016 presidential state outcomes including North Carolina and Wisconsin (which Silver mis-predicted). , Google's PageRank). Complete Local SEO Management. 2. Google Search Console shows which search queries send you clicks. Hi, Moz Keyword Ranking report shows different results then what i see on my desktop for some keywords. Conference: 2022 2nd Asian Conference on Innovation in Technology (ASIANCON) At: Ravet, India. CTR for one of my customers. Those variables included: Domain Authority : A ranking score from Moz, on a 100-point scale, that uses more than 40 signals to calculate how well a website will perform in the search engine results pages (SERPs). Websites with a higher Ahrefs/Moz/SEMrush Domain Rating correlate with higher rankings on the first page of Google. Improve your customer experience and boost rankings. Once you have a list of relevant keywords to target, you can create a plan for building content around those keywords. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. Broadly speaking, a higher keyword Difficulty score means it will be more difficult to compete with the already-ranking results, and a lower Difficulty score means it's likely to be easier. Since 2005, the Moz Recommended List has served as a trusted resource for businesses looking to hire experienced marketing professionals. Conversely, when fewer people compete for a keyword, the easier it is to rank for. This year, with the help of Moz's data scientist Dr. 1 7. A couple of data points give a very interesting view of the impact of mobile on search. Build high-quality backlinks. Conversion rate: 4%. Moz Pro; Moz Pro Home; Moz Local; Moz Local Home. MozCast : The original Google SERP weather forecast. You’ll receive the domain authority (DA) score, page authority (PA), and Moz rank data upon scan completion. g. The score is a prediction of how well a website will perform in search engine result pages (SERP). If you’re going to spend months ranking for a single keyword, you need to pick something big enough to justify the effort. This is because the cost per 1,000. Highly accomplished, motivated, and adaptable sales and operations professional with a track record of successful leadership. Conversion Rate vs. 1. Using this grading system, you will discover and forecast a page rating. Guest writing for Moz in 2015 put my agency on the map. Moz Academy. Second, they found – which seems obvious in retrospect – that we reach for the “screen” that’s closest (slide #34). Check the estimated clicks you’re going to get if you rank #1 for certain keywords. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. Small Proportion of Branded Links - My. I want to know iwll SEOmoz improve my google ranking. Drop in featured snippets and sessions following algorithm update. Quality content. Find the plan that's best for you - for agencies, in-house, and individual consultants. 15 (shown in red),. Moz has its own. Perform necessary technical SEO optimizations or audits. If she can do that, then that much greater increase in organic click-throughs, with that constant conversion rate and the price of the widget, is going to get us an. Ensure you are reaching your audience across devices by monitoring success rates on each video ad placement. 4. Try Moz Pro Free. Moz DataAs it turns out, backlinks are no joke when it comes to ranking. Guest blogging is a great way to build high-quality backlinks that can improve your Moz rank. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. (n. It wasn’t anyone's fault - this was largely due to a startup founder thinking about building a community first, and then bringing SEO into the picture later. Click the ‘Check Moz Rank’ button. Moz Local offers you a customer success manager for your. First of all, don't freak out, you don't have to build a totally new site to get something out of this section. The first has a score ranging from 0 to 10. CTR is a calculated metric, but critical to understand the success of individual keywords as well as the overall health of the search engine. So before we kick off, there are a few things that you'll need in terms of data in order to build your forecast. In fact… 11. Gather Your SEO Data. Case Studies Explore how Moz drives ROI with a proven track record of success. The Moz Analytics campaign dashboard aggregates metrics from all your channels. New Releases Get the scoop on the latest and greatest from Moz. "These numbers serve as a useful reminder of the importance of organic rankings, and reconfirms. PageRank in the toolbar has a relatively low correlation to how well things actually rank. We did a manual check on a Google USA SERP for the query, and found that we weren't in results where the tool had indicated. Your All-In-One Suite of SEO Tools. But there are many variables. Multi-step phone trees and long hold times are truly wearing. 5: In a study of 310 SEO and marketing experts, 51. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. Moz Local Raise your local SEO visibility with complete local SEO management. There’s never been a tougher year than 2021 for making marketing predictions, but the best local SEO takeaways often come from real-world anecdotes. Shortcut the path to a real human in every way you can. Low MozTrust or MozRank Score - improved from 2 to 4. Moz Local. Then the third one is you can explore keyword sets. Link building. Monthly Rate Yearly Rate; Standard: $99/month: $79/month: Medium: $179/month: $143/month: Large:. Step-by-step guides to search success from. 1. The most important thing is to create page content that is helpful and relevant to your target personas first and optimize for search second. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end. Once you know the number of successes and the number of trials, you're ready to start calculating your success rate. 40,000,000. Menke Aug 30, 2013, 11:10 PM. Step-by-step guides to search success from the authority on SEO. Prioritizing keywords is a balancing act between many competing forces: relevance, volume, competition, click-through rate (CTR), and more. It's going to be an actual ranking factor very soon. Because the rank checker on SEOMOZ is temporarily down for upgrade, I followed the link over to the other suggested rank checker on seobook. Evidence Mounts that Click-through Rates Affect Ranking. "inbound marketing" was. This information provides insight into the domain’s trustworthiness and potential to rank. Step 1: Finding a good topic. The rate at which Google is lumping keywords into "(not provided)" has skyrocketed in the last month, leading to a huge drop in referral data and speculation that 100% of keywords will soon be masked. Seemingly following the Feb 2021 algorithm update (passage indexing) our site has seen a massive drop in featured snippets (from 39 on 8th Feb to 27 on 15th Feb) and. Explore keywords sets from large, content-focused media sites with similar audiences. Our vetted marketing consultants have a proven history of excellent client work, a strong alignment to Moz’s core values, and are backed by Moz Tools to ensure you get access to top-notch SEO data every. The previous chapter discussed what correctness actually means for a machine-learned model. This is your content strategy or content roadmap. Fewer than 27 percent of web users speak English, according to Internet World Stats, and more than half of Google searches are in other languages. I use the table on the right to transform the data in a few key ways. Check out what he got right in. So basically, indexing content is not that hard in Google. C) Be worthy of links and shares from across the web. Some of these important engagement metrics include bounce rate, PPV, time on site, and time on page. 2021 was a big year for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, released new and improved guides for topics like local SEO, link building, and Google Analytics , and launched exciting betas for Moz Pro. Content can vary — it could be a webpage, an image, a video, a PDF, etc. However, it's important to note that there may be a delay between when changes in search rankings occur and when Moz reflects those changes in its data. 5 Bounce rate in GA4 measures the percentage of sessions that weren’t engaged sessions. On the flip side…SEO stands for search engine optimization. “Cloud migration services” is an example of a single seed keyword. Internal Institute Rank 1 1. First off, apologies for my absence from the blog these past few days. In a study conducted in Japan, there were 1532 women who tried TOLAC successfully gave birth with success rate of 88. Since its humble beginnings in 2004, this is where SEO happens. A/B testing. Pay yearly and save 20%. Once your score is in the 50-60 zone, it’s really. Moz Pro. Moz Pro is our all-in-one suite of SEO tools. Moz API Power your SEO with our index of over 44 trillion links. With a research tool like Keyword Explorer you can figure out what keywords people are searching, what keywords you're already ranking for, the demand for certain searches, and the strength of other sites competing for your target keywords. The highest correlation with ranking potential is actually Domain Authority. 06 in favour of R=1. pursue the relatively higher success and survival rates offered by small investors or bootstrapping. Latest APR (2021-2022): 992 3 Boston CollegeExplore a deeper level of SERP tracking technology, including daily rank tracking, from Moz & STAT. The algorithm is based on a variety of factors, including the analysis of the website’s backlinks, its MozRank, MozTrust, and page authority. 3. Select Delimited, click Next, select Comma, and click Finish. See the option for this in the following screenshot:2. The bar moves with just a click of a button. The search engines We calculate a metric called "Delta10", which is essentially the rate of change across the entire top 10. So this is effectively you can use your analytics platform or you can use Google Search Console to pull down 12 months' worth of organic data by month. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. On the Rank Tracker my website is ranked at position 28 on Google US. Detect Intent: Form & Function. Moz DataMoz Domain Authority (DA) is a proprietary algorithm developed by Moz in 2009 as a way to measure the overall website authority and the likelihood that it will rank well on search engine result pages. Make your business visible online with 55+ tools for SEO, PPC, content, social media, competitive research, and more. Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Yes, page speed is indeed important for improving SEO ranking. Moz DataMetric #2: Dwell Time. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. The only way to try and target local rankings is to use geo-targeted keywords so you would use "car exhaust melbourne" which shows up as #2 in my search on google. Name your new listing and start adding all of your important business information. Time boxing (set a certain amount of time to get one thing done and limit yourself to that time) Keep your energy levels up by snacking / eating meals throughout the day. What is on-site SEO? On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as "off-site SEO") in order to rank higher and earn more relevant traffic from search engines. Moz Local Raise your local SEO visibility with complete local SEO management. Meanwhile, targeted industry sites converted at an average rate of 25-45%, with some gold stars in the 60-90% range. Google and other search engines consider website speed as one of the ranking factors because it directly impacts user experience. While CPC costs can vary depending on your industry, the average CPC in Google Ads is $2. Review Factors. Cancel anytime. To do SEO you really only need 3 things to get started: a website, your brain, and data. Identify search queries where you already rank high. But how do you know which keywords are right? Moz Pro tells you — Track your site’s. the retweet rate is a stronger predictor of clicks than follower count! The correlations are ~0. Access the Moz Rank Checker tool. Google’s documentation on-site migrations doesn’t. 09%). The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt text, etc. Here’s how to fight well: 1. Enable compression. Compare SEO Products See which Moz SEO solution best meets your business needs. Rank. The blue cells in column E are basically to make sure everything ends up correctly labelled in the output. We present the average score across all responses. Google’s advertising revenue through Google Ads was $209. Visualping. Hi there, When using Rank Tracker tool from Research Tools of SEOmoz and Google Ad preview and Diagnosis tool I get 2 very different results for the ranking of the same keyword. Internet use is increasing rapidly - mainly among non-English speakers. Moz Pro. We've seen a lot more testing tools pop up in the last couple of years, which is awesome because SEO is not make a decision and implement it and you're done. These learnings can play an integral role in defining a company’s digital strategy, as well as forecasting website traffic and even ROI. Your data should end up looking like this. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Another possibility why a crappy page may be ranking above yours is, Google may be using relative clickthrough rate as a factor in their organic ranking algorithm, so it may need to rank a page high initially in order to establish that rate. Pigeon Expands (UK, CA, AU) — December 22, 2014. In our case, we settled on a keyword with 9,900 searches each month as per the Keyword Planner (1k–10k range. Confirmed. Every two years, Moz runs a scientific correlation study to discover the qualities of web pages that have a strong association with ranking highly in Google. Moz API Power your SEO with our index of over 44 trillion links. SEO Reporting. I'm going to start with some on-page topics. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. 05% for a No. With weekly updates you can see how your site is performing over time, and compare your ranking positions and Search Visibility with your competition. Below is a pie-chart breakdown of how the 128 SEO professionals surveyed for Moz's annual ranking factors project rated broad algorithmic elements' impact in Google: larger version If <15% of the rankings equation is wrapped up in keyword targeting, no wonder smart SEOs in the modern era have evolved to think more holistically. It's puzzling that the page is ranking so well even though the bounce rate is exceedingly high. 25% . Then I could choose, okay, these keywords all look good, check, check, check. If you're doing classic, 10-blue-links style SEO only, 100 is the score you want. Step 2: Analyze domain authority checker results. 59% of the clicks. On-page Factors. Use Gzip, a software application for file compression, to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes. Incorporating emotion captures people’s attention. Meyers. Google’s new page experience algorithm update further solidifies this. Moz's reporting functionality was difficult to set up and customize. 17 10017. In addition, the Data Science team at Moz, lead by Dr. 2%. Moz Local Raise your local SEO visibility with complete local SEO management. Reputation, and the awareness of its role, will be very big in 2019. Proper spelling and grammar will become big ranking factors. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. Crawlable, accessible URLs. Interestingly, "cnn" even mirrored Hillary Clinton, similarly winning the popular vote (25,633,333 vs. 85%, respectively. 2. 1 rank and 5. 16. It is similar to MozRank , but rather than measuring link popularity, it measures link trust. At that next meeting in which you are training staff who directly interact with your. 10 is the highest score on the scale and 1 is the lowest Moz rating. Your All-In-One Suite of SEO Tools. Voice search will influence features in Google and Amazon results. Explore all the free SEO tools Moz has to offer. 3. 5. 532. You don’t have to stay signed up for a whole year, you don’t even have to stay after the first month. 11 in the CFP Rankings for a reason. — but regardless of the format, content is discovered by links. The total number of page hits. V. I also analyzed a few websites and realized a huge difference in terms of DA. Finding Diamonds in the Google Rough. Rank is a measurement of the position of content in the SERP. October 2022. Domain Authority and its page-level equivalent Page Authority – DA and PA – are two of the best-known and most respected metrics in the SEO industry, widely used to rate a domain or page's rankability. The back-end performance of a website directly impacts search engine ranking. If the data ends up filling only the first column, go to Data >> Text to Columns. about a month earlier.